Empathy & Expertise

We will gladly pay for expertise. 

But an expert is only an expert because they understand our point of view and know how to apply it (and their expertise) to a chosen problem. 

Which means... You can't be an expert without empathy.

Perhaps that's where our 10,000 hours (h/t Malcolm Gladwell) should be allocated - to becoming an expert in empathizing with those around us.