where the magic happens

Disruption is so incredibly difficult. Valuable and difficult.

The analysis it takes to understand your industry and your place in it is really quite a trick. Asking yourself - how can I move forward - only to realize the path you're on needs a severe right (or left) turn is... shocking to the system.

And yet necessary.

Most people, though, never make that severe turn. Some may veer a bit to the right (or left) but almost no one puts the time in to analyzing the weak spot before it becomes weak. Or even analyzing the strength to make it stronger.

That gut check, that energy... that's where the magic is.