where's the creativity?

Is there any creativity left in the world?

I’m not talking about making sh!t up. I’m not talking about faking it until you make it. I’m talking about shear unadulterated creativity. Where has it gone?

Creativity - the interwebs are chock full of people writing top ten lists, innovation hacks and how-to guides… but here’s the truth - Creativity is difficult. Really difficult. No matter where you work or what you do. Here’s the thing, if creative solutions were easier, it wouldn’t be innovative. It’s not supposed to be simple.

Difficulty not withstanding, where are the creative problem solvers?

Using the established form, project template or following the age-old (usually un-inspected) rule is not creative, not in the least.